The Geekettez. User Research & Experience Design Studio

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Phone Berlin: 0171.12 45 07 3
Phone Mannheim: 0177.71 38 208

UX Strategy

UX Visions are good. A UX Strategy is even better.

Future-proof business models think user-centred. We will help you define and achieve your UX vision while establishing sustainable, strategic design processes within your company.

A UX Strategy answers questions such as: where do we stand, where do we want to go, and how do we get there? The foundation of a successful UX Strategy is your corporate strategy as well as the core values ​​of your company.

A UX Strategy includes a plan that aims to achieve an improved, ideal user experience for your users – which in turn will help you achieve your business objectives and positively differentiate you from your competitors. Jaime Levy, a US author, defines User-Experience Strategy as “a high-level plan for achieving business goals under uncertain conditions”.

Define and achieve common goals.

Medium to long-term goals point us in the right direction and are the cornerstones of a UX Strategy. We will define and develop a shared understanding of these goals with you, after which we can identify milestones (short-term goals) that can help us get there – before designing a single solution with Interaction Design.

Develop and establish a shared UX vision within your team.

A UX Strategy represents an action plan and guideline for prioritizing your milestones. A UX Strategy also helps to anchor a UX mindset in your company.

Some components of a successful User Experience Strategy are a UX vision, core values, design principles, the analysis of strengths/weaknesses/opportunities and threats (SWOT), process and competitor analysis, the development of long-term goals and the plan of how to achieve these goals.

We can help you learn about your users’ needs (LINK), match them with your business goals and guide you and your team through the development process of a successful UX Strategy.

Articles on UX Strategy

Debunking UX Myths: UX Design Only Happens on Websites and in Apps

There are prevalent misconceptions about User Experience (UX) Design that often distort and diminish the field's significance. From perceiving UX as solely aesthetic to the notion of its immeasurability, various myths abound. In this series, we examine some common...

Enhancing User Experience for Sustainability: A Case Study

UX 💚 Earth Day: How can we motivate people to engage in sustainable behaviour? Today is Earth Day, the perfect day to actively consider how we can design technologies that positively impact our environment and are ecologically sustainable. Two quick ideas on what...

What’s Coming, What’s Staying 2023 – Topic #1: Inclusive Design

A heartfelt Happy New Year from us! As we did in 2020, we will present topics of importance to us in this series of articles. Topics increasingly discussed in the industry and relevant to product and service development in companies - that is, to Product Managers,...

UX Strategy Case Studies

BKF Online-Schulungs GmbH

Interaction Design . UI Design . UX Strategy

Kreuzberger Initiative gegen Antisemitismus (KIgA)

Interaction Design . UX Strategy

Every project has different demands.

Arrange a non-binding introductory meeting. We will support you in achieving your personal, user-centric vision of the future.


Other services

User Research

Sustainably improve your chances of success with user-centric product development.

Get to know your users.

Interaction Design

Every interaction with your target group is an opportunity and a chance for satisfied and loyal, enthusiastic users and customers.

Start building memorable experiences.

User Interface (UI) Design

Authentic, aesthetic and functional design solutions based on human perception: our designs and design systems offer optimal guidance while being scalable and sustainable.

Stand out with an authentic image.