UX Visions are good. A UX Strategy is even better.
Future-proof business models think user-centred. We will help you define and achieve your UX vision while establishing sustainable, strategic design processes within your company.
A UX Strategy answers questions such as: where do we stand, where do we want to go, and how do we get there? The foundation of a successful UX Strategy is your corporate strategy as well as the core values of your company.
A UX Strategy includes a plan that aims to achieve an improved, ideal user experience for your users – which in turn will help you achieve your business objectives and positively differentiate you from your competitors. Jaime Levy, a US author, defines User-Experience Strategy as “a high-level plan for achieving business goals under uncertain conditions”.
Define and achieve common goals.
Medium to long-term goals point us in the right direction and are the cornerstones of a UX Strategy. We will define and develop a shared understanding of these goals with you, after which we can identify milestones (short-term goals) that can help us get there – before designing a single solution with Interaction Design.
Develop and establish a shared UX vision within your team.
A UX Strategy represents an action plan and guideline for prioritizing your milestones. A UX Strategy also helps to anchor a UX mindset in your company.
Some components of a successful User Experience Strategy are a UX vision, core values, design principles, the analysis of strengths/weaknesses/opportunities and threats (SWOT), process and competitor analysis, the development of long-term goals and the plan of how to achieve these goals.
We can help you learn about your users’ needs (LINK), match them with your business goals and guide you and your team through the development process of a successful UX Strategy.
Articles on UX Strategy
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For some time now, there has been a demand for product developers and designers to look beyond their desires, needs, and goals and create products centred on people, adding value in this sense. In this context, an increasing number of terms circulate in the UX design...
A heartfelt Happy New Year from us! As we did in 2020, we will present topics of importance to us in this series of articles. Topics increasingly discussed in the industry and relevant to product and service development in companies - that is, to Product Managers,...
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first phase is an automatic process and happens so quickly that we do not notice it. Here we automatically...
The halo effect is a well-documented cognitive bias. It describes the social psychological phenomenon that a first impression or knowledge of a particular characteristic of a person dominates the overall impression. Other properties are thus neglected or simply...
UX Strategy Case Studies
Every project has different demands.
Arrange a non-binding introductory meeting. We will support you in achieving your personal, user-centric vision of the future.
Sustainably improve your chances of success with user-centric product development.
Get to know your users.
Every interaction with your target group is an opportunity and a chance for satisfied and loyal, enthusiastic users and customers.
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