by Stefanie | Nov 29, 2022 | Interaction Design, User Experience, Visual & UI Design
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first phase is an automatic process and happens so quickly that we do not notice it. Here we automatically...
by Stefanie | Sep 29, 2021 | Interaction Design, Studio News, User Experience, Visual & UI Design
We created the concept, the information architecture and the UI design for the relaunch. The revised website of the Deutsch-Französischer Bürgerfonds (Franco-German Citizens’ Fund) presents itself with clear user guidance, content tailored to the needs of users and an...
by Stefanie | Sep 6, 2018 | Interaction Design, User Experience, Visual & UI Design
“We see the forest before the trees” Navon, D. (1977) We live in a complex world, and the proper identification of objects is very important if we are to interact effectively with our environment. Early theories of object recognition often assumed that we first...
by Stefanie | Jul 24, 2018 | Interaction Design, User Experience, Visual & UI Design
In Psychology, there is a phenomenon called change blindness and it explains why your users don’t see what you think they actually should see. Our visual environment changes all the time. We must notice these changes. For example, it allows us to react to potential...
by Jennifer | Dec 12, 2014 | User Experience, Visual & UI Design
We recently worked on a project in which we were asked to create landing pages for marketing messages that would generate active users for a web service. The target group was a very diverse group of consumers. Frankly speaking, a typical advertisement gig. While...
by Stefanie | Jun 25, 2012 | User Experience, Visual & UI Design
Or: A different approach in creating visual designs for web and mobile applications. Nowadays, as websites are turning more and more towards behaviour-driven applications, a polished, overall screen design of every page makes – in our opinion – no sense at all. We can...