by Stefanie | Apr 22, 2023 | User Experience, UX Strategy
For Earth Day, we asked ourselves: how can we motivate people to engage in sustainable behaviour? Today is Earth Day, the perfect day to actively consider how we can design technologies that positively impact our environment and are ecologically sustainable. Two quick...
by Stefanie | Feb 2, 2023 | User Experience, UX Strategy
For some time now, there has been a demand for product developers and designers to look beyond their desires, needs, and goals and create products centred on people, adding value in this sense. In this context, an increasing number of terms circulate in the UX design...
by Stefanie | Jan 16, 2023 | User Experience, UX Strategy
A heartfelt Happy New Year from us! As we did in 2020, we will present topics of importance to us in this series of articles. Topics increasingly discussed in the industry and relevant to product and service development in companies – that is, to Product...
by Stefanie | Nov 29, 2022 | Interaction Design, User Experience, Visual & UI Design
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first phase is an automatic process and happens so quickly that we do not notice it. Here we automatically...
by Stefanie | Oct 28, 2022 | User Experience
The halo effect is a well-documented cognitive bias. It describes the social psychological phenomenon that a first impression or knowledge of a particular characteristic of a person dominates the overall impression. Other properties are thus neglected or simply...
by Stefanie | Oct 5, 2022 | User Experience, User Research, UX Strategy
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimization potential. This in turn helps make informed decisions about product features, interactions and navigation...
