by Stefanie | Aug 14, 2024 | User Experience
In the fast-paced digital landscape, where user satisfaction can make or break your product, understanding the value of User Experience (UX) is paramount. Yet, many companies shy away from investing in UX because they are unsure of its benefits due to a pervasive...
by Stefanie | May 23, 2024 | User Experience
There are prevalent misconceptions about User Experience (UX) Design that often distort and diminish the field’s significance. From perceiving UX as solely aesthetic to the notion of its immeasurability, various myths abound. In this series, we examine some...
by Stefanie | Apr 22, 2023 | User Experience, UX Strategy
UX 💚 Earth Day: How can we motivate people to engage in sustainable behaviour? Today is Earth Day, the perfect day to actively consider how we can design technologies that positively impact our environment and are ecologically sustainable. Two quick ideas on what...
by Stefanie | Feb 2, 2023 | User Experience, UX Strategy
For some time now, there has been a demand for product developers and designers to look beyond their desires, needs, and goals and create products centred on people, adding value in this sense. In this context, an increasing number of terms circulate in the UX design...
by Stefanie | Jan 16, 2023 | User Experience, UX Strategy
A heartfelt Happy New Year from us! As we did in 2020, we will present topics of importance to us in this series of articles. Topics increasingly discussed in the industry and relevant to product and service development in companies – that is, to Product...
by Stefanie | Nov 29, 2022 | Interaction Design, User Experience, Visual & UI Design
Feature Integration Theory is a theory that explains human object recognition using visual attention and assumes two separate information processing stages. The first phase is an automatic process and happens so quickly that we do not notice it. Here we automatically...
