by Jennifer | Apr 22, 2024 | User Research
A few weeks ago, we attended an event hosted by Digital Media Women Rhein-Neckar and BPW Mannheim-Ludwigshafen, a Future Talk on the Digital Gender Gap with guest panelist Maren Heltsche (Co-founder of speakerinnen.org and special representative for the policy field...
by Stefanie | Oct 5, 2022 | User Experience, User Research, UX Strategy
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimization potential. This in turn helps make informed decisions about product features, interactions and navigation...
by Stefanie | Sep 27, 2022 | User Research
As part of the psychology degree, students must complete a certain amount of what is called subject hours for admission to the thesis. This is about 30 hours in total and this has the function of learning about research also from the perspective of the participants...
by Stefanie | Aug 25, 2022 | User Research
There are two main categories of usability testing – summative usability testing (summarizing results) and formative usability testing (shaping the design). Which type of test is needed depends on what you want to find out. Let’s take a look at the two...
by Stefanie | Jul 27, 2022 | User Research
Usability tests are a popular and promising evaluative method for identifying problems with software, websites, and apps. In a usability test, a UX researcher (the moderator) observes the behaviour of a test subject as they carry out specific tasks within a product...
by Stefanie | Jul 7, 2022 | User Experience, User Research
The problem with surveys as a design research tool. Yes, we know: surveys allow the collection of large amounts of data in a relatively short time. This is why there is conventional wisdom that surveys are easy and cheap, which is not entirely true. A good...
