by Jennifer | Jun 14, 2024 | UX Strategy
The glamorous start-up / small business life: limited time, resources, and a few people wearing many hats, all needing attention immediately. In this scenario, becoming responsible for business areas outside one’s expertise is common. Anyone who has been in this...
by Stefanie | Apr 22, 2023 | User Experience, UX Strategy
UX 💚 Earth Day: How can we motivate people to engage in sustainable behaviour? Today is Earth Day, the perfect day to actively consider how we can design technologies that positively impact our environment and are ecologically sustainable. Two quick ideas on what...
by Stefanie | Feb 2, 2023 | User Experience, UX Strategy
For some time now, there has been a demand for product developers and designers to look beyond their desires, needs, and goals and create products centred on people, adding value in this sense. In this context, an increasing number of terms circulate in the UX design...
by Stefanie | Jan 16, 2023 | User Experience, UX Strategy
A heartfelt Happy New Year from us! As we did in 2020, we will present topics of importance to us in this series of articles. Topics increasingly discussed in the industry and relevant to product and service development in companies – that is, to Product...
by Stefanie | Oct 5, 2022 | User Experience, User Research, UX Strategy
Research-based personas and the resulting user/customer journeys simplify requirements and product development enormously, as they help to identify optimization potential. This in turn helps make informed decisions about product features, interactions and navigation...
by Stefanie | Jun 7, 2017 | User Research, UX Strategy
Why understanding the business is part of a successful user-centred design concept. Einstein once said: „If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” You can apply this quote 1:1 to user...