by Stefanie | Aug 14, 2018 | User Research
As we all know: UX – U = X . But, unfortunately, as we all also know: sadly it’s often difficult to get a buy in to conduct user research at the beginning of a project or even establishing an ongoing research culture.Often we have a hard time convincing clients to set...
by Stefanie | May 8, 2018 | Interaction Design, User Experience, User Research
How do we process information? In cognitive psychology, two famous processes are involved in how we interpret information – and as humans, we constantly use both: top-down processing and bottom-up processing. Please read the sentence below: Now read it again. Now read...
by Stefanie | Mar 14, 2018 | User Research
Demand characteristics are one of the so-called experimenter effects in behavioural research. They describe the tendency of interview/usability test participants to give you (the experimenter) what you want based on what the participants think and what you might...
by Jennifer | Oct 26, 2017 | User Experience, User Research
For many years now, interface and interaction designers have been designing graphical user interfaces (GUI). But in recent years more and more so-called natural language user interfaces (NLUI) have been popping up. This means human-machine interaction does not happen...
by Stefanie | Jun 7, 2017 | User Research, UX Strategy
Why understanding the business is part of a successful user-centred design concept. Einstein once said: „If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” You can apply this quote 1:1 to user...
by Stefanie | May 12, 2017 | User Experience, User Research
A few weeks ago, Steffi spoke at the Berlin Ladies that UX meet-up about the different types of usability tests. Here is a summary of the talk: As user experience designers we constantly run into situations where it will be essential that we urge our team members to...
