by Stefanie | Apr 20, 2017 | User Experience, User Research
Have you ever wondered if by avoiding the term “test” in usability test situations, you may receive better test results? We believe replacing the word “test” with the word “evaluation” is an improved description of the situation and...
by Stefanie | Mar 24, 2017 | User Research
YES, yes and yes – of course: Usability testing is a method in user research. You are evaluating a system or product you design by observing people who think aloud while they use that system/product and solve pre-defined tasks and so help us to spot problems with the...
by Stefanie | Nov 10, 2015 | User Experience, User Research
In the design process, you can use different methods or a mix of methods to make the product, website or app “better” in the sense of “user centered” – meaning: you get valuable insights into the world of users. In UX design, we like to...
by Stefanie | Dec 29, 2014 | User Experience, User Research
or: Know who you’re targeting. In one of our recent projects, we were asked to do culture research for a client’s website.The goal was to optimize the client’s landing pages in terms of design (& content) as the page was to be rolled out in different...
