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Bronze at the ADC 2021 for the taz App.

28. May 2021 | Interaction Design, Studio News, User Experience

Reading time: < 1 minute

Our client taz, die tageszeitung made it onto the winners’ podium of the Art Directors Club (ADC) with their new app! The app was awarded a bronze nail in the “Editorial – Newspaper – Redesign” category.

The app now has an entirely new intuitive interaction design that allows readers to enjoy their daily digital newspaper with ease. A sustainable solution for a newspaper without a daily printed edition.

We accompanied the app process by optimizing the user experience and usability within the digital transformation of the taz. We supported the team with usability tests, conceptual optimizations and continuous UX advice.

We are happy for the entire team!

Check out the announcement from the paper:

Lena Kaiser, taz, die tageszeitung

We have been supporting organizations and companies in regard to user experience and usability consulting since 2011. Together we establish a value-oriented and human-centred development philosophy for digital products. If you want to find out more: we are happy to send you some of our case studies on request.

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