Posts in Studio life & culture

Live UX Design mit Adobe Xd und unserem Sideproject “Ladies who Lunch”

February 28th, 2018 Posted by News, Studio life & culture No Comment yet

Letzte Woche waren wir bei Adobe Live zum Thema UX Design zu Gast in München. Dort haben wir ein Projekt mit Adobe Xd live gestaltet und vorgestellt.

Adobe Live ist ein Live Streaming Format von Adobe, bei dem Experten live an Projekten arbeiten. Alle Zuschauer können dabei in Echtzeit ihre Fragen und Anmerkungen rund um das Thema User Experience und natürlich auch zu dem Projekt, welches von den Experten live umgesetzt wird, via Chat stellen. Das Ganze geht drei Tage, jeweils von 10-18 Uhr mit je vier Experten aus einem bestimmten Bereich– hier: UX Design – die sich jeweils zwei Stunden täglich live der Community stellen.


Während dieser insgesamt sechs Stunden live Zeit haben wir an unserem Sideproject “Ladies who Lunch – connecting working ladies during lunch breaks” weitergearbeitet. Wir dachten, es ist ganz interessant zu sehen, dass es wichtig ist, Lerneffekte bringt und viel Spass macht, auch im daily business Zeit für eigene Projekte zu investieren.

Noch kurz zum Thema Ladies who Lunch: Wir sind selbst Gründerinnen, die sich gerne mit anderen austauschen und neue Menschen kennenlernen. Die Idee hinter “Ladies who Lunch” entstand somit im Laufe des letzten Jahres aus unseren eigenen Bedürfnissen: Statt einsam ein Sandwich im Büro vor dem Rechner zu verspeisen, würden wir uns freuen, die Mittagspause besser zu nutzen, zB indem man neue, interessante Menschen kennenlernt. Quasi eine Art Lunch Speed Dating, aber eben ohne “Dating” Charakter.

Fig 01: Frühe Papierskizze von einem Lunch Item, dem “Herzstück” des Produktes, um relevante Anforderungen zu sammeln
Papier Skizze UX Design

Uns schwebte ein Netzwerk aus Frauen vor, die aus den unterschiedlichsten Bereichen kommen, und mit denen man sich ungezwungen und spontan zum Mittagessen verabreden kann. Wir haben uns beim Netzwerk bewusst gegen eine branchenspezifische Ansprache (wie z.B nur Leute aus Agenturen oder nur Journalisten etc. ) entschieden, da wir die Zielgruppe hierdurch nicht einschränken wollten und den Blick über den blasenspezifischen Tellerrand ermöglichen möchten – abteilungsübergreifend sozusagen.

Die Nutzerinnen sollen auch selbst entscheiden, wie sie Ladies who Lunch nutzen – um neue Leute kennenzulernen, also eher private Bekanntschaften zu machen oder als berufliches Networking Tool. Das soll also ganz bewusst offen gehalten werden. Die Maxime, so wie wir uns das momentan vorstellen, lautet: Mach daraus, was dir gefällt. Wir haben uns zudem bewusst auf Frauen beschränkt, einfach, um die mögliche Missverständnisse, die entstehen können wenn man sich mit Männern verabredet, flach zu halten (ausserdem gibt es bereits genug Dating Apps) – sowie eine “safe” Atmosphäre innerhalb dieses Netzwerkes zu schaffen. Diese Idee brachte sehr viel positive Resonanz in den verschiedenen Frauennetzwerken ein.

Fig 02: Frühe Papierskizze der Einstellungen, um relevante Anforderungen zu sammeln
frühe Papier Skizze UX Design

Nach der Prämisse “better done than perfect” – also um schnell damit in die Welt hinauszugehen und somit einen Proof of Concept zu bekommen – haben wir uns bei der Realisierung der Idee zuerst einmal mittels Facebookgruppen ausgeholfen. Eine initiale App ohne diesen Schritt, haben wir auch im Sinne einer Kosten-Nutzen-Analyse als eher negativ betrachtet.

Es gibt also bei Facebook mittlerweile einige LwL Gruppen (in Berlin, Mannheim, Bremen, Frankfurt und München). Das Ganze fand bei der Entstehung sehr viel positive Resonanz – da aber hier Eigeninitiative gefragt ist, ist unsere Hypothese, dass etwas mehr “Guidance” gut wäre, um das Projekt am Leben zu halten und die Nutzerinnen mehr einzubinden und ihnen einen klaren “Call to Action” anzubieten. Dafür ist natürlich eine eigene Seite oder Anwendung, die das Ganze unabhängig des Social Media Giganten und seinen “Aus den Augen, aus dem Sinn”-Algorithmen unterstützt, viel besser geeignet. Und genau diese haben wir in diesen drei Tagen konzipiert und mit der visuellen Gestaltung begonnen.

Während wir daran arbeiteten, kamen viele neue Fragen auf, die wir uns selbst bezüglich des Produktes gestellt haben aber auch jede Menge neuer und wertvoller Ideen, wie man das Produkt später noch nutzen und erweitern kann.

Video 01:Der noch nicht ganz perfekte Prototyp am Ende der drei Tage, allerdings ohne den Onboarding Prozess – erstellt mit Adobe Xd:

 

Angefangen haben wir erst einmal auf Papier, da dies im Denkprozess  in der typischen Trial & Error Phase für uns am besten funktioniert. Nachdem die groben Basics standen, sind wir zu Adobe Xd geswitcht. Tatsächlich haben wir lange Zeit nicht mehr mit Adobe Produkten gearbeitet und waren nun doch in einigen Dingen positiv überrascht. Hervorzuheben sind besonders die Repeat Grid Funktion sowie die wirklich sehr schnelle Live Preview auf dem Mobilgerät wenn man direkt mit USB verbindet sowie die Schnelligkeit des Programmes an sich und die kleinen Dateigrößen. Da hat sich wohl wirklich einiges getan beim Kreativgiganten, wenn auch noch viele Punkte offen sind. Aber dank der regen Community werden diese auch hoffentlich bald gelöst (und nein, dies ist kein Sponsored Post. 🙂 )

Seht selbst und viel Spass – wir hatten den auf jeden Fall 😀

 

Adobe Live 1/3 – Live UX für Web-Community „Ladies who Lunch“ mit „The Geekettez“

Adobe Live 2/3 – Live UX für Web-Community „Ladies who Lunch“ mit „The Geekettez“

Adobe Live 3/3 – Live UX für Web-Community „Ladies who Lunch“ mit „The Geekettez“

May we introduce: Ladies who lunch – Connecting working ladies during lunch breaks

May 16th, 2017 Posted by Studio life & culture No Comment yet

You probably all have that one issue you keep complaining about. It may be either something you miss or something you want to change. So you have two choices: You try to do something about it or you keep complaining which is – honestly – misspent time.

We decided we had complained long enough and came up with a solution for our source of complaint: who is free for lunch?

Despite the fact that we both are sitting in shared office spaces with a bunch of other people surrounding us, we often ask ourselves: what should I do with my lunch break?
Often we meet with co-workers or people we already know for lunch but you know how it goes: sometimes your coworkers or friends do not have the time and so if you would like to go somewhere on that day, you either go alone or you spend your lunch break quickly eating a sandwich in front of your desk with your eyes glued to your smartphone and the internet (SAD!).

We are convinced there is a better way to spend your lunch break, especially because no one wants a tuna overlord ruling our lives in the near future.

In addition to spending happier lunches away from the desk, wouldn’t it be awesome if you could meet new people during lunch hours? New, interesting people, who you might even end up doing business with? Yeah, we thought so, too. So voilà!

We happily introduce: Ladies who lunch

The idea is simple: we want to create an opportunity to connect women by going out to lunch together, building or maintaining their professional network or making new friends!

When we came up with the idea we considered creating a Ladies who Lunch app to get things rolling. But then, after discussing the idea – on a lunch date with a befriended project manager – we decided to take her suggestion and get Ladies who Lunch started with existing tools and services that everyone is already using. This is why, only a few weeks after we first had the idea we already have two Facebook groups (see what we can achieve on lunch dates with awesome people?!), reflecting our two studio locations: one group for Berlin and one group for Mannheim. Join us! We believe this will be an awesome way to spend your future lunch breaks.

But we won’t stop here!

Before our decision was made to start with Facebook groups we had also discussed the possibility of using slack. But slack is rarely used in Germany from people outside of the tech bubble. We are currently also discussing opening groups in Xing and/or LinkedIn. But that is something we would like to discuss with you – on our lunch dates. So join us and help us shape this. UPDATE (18.05.2017): we heard you and have expanded the Ladies who Lunch groups to Linked In!

Also, we haven’t given up on our initial app idea because we would love an independent platform. We already have a clear concept in mind so if you want to join or support us: let’s discuss it over lunch! Head over to one of our groups so we can set up a lunch date: Ladies who Lunch – Berlin, Ladies who Lunch – Mannheim

Who is it for?

Every woman is welcome.
If you are looking to make new connections or to find like-minded women to connect with – whether you are new in town, a long-time resident or just visiting for a business trip or conference: Ladies who Lunch is the perfect way to spend your lunch break.

Why we chose the name

According to Wikipedia and Urban Dictionary “Ladies who lunch” are “Rich middle-aged women with no jobs or another meaningful way to occupy their time, who descend on upscale cafes around lunchtime to hang out with each other more because they have nothing better to do than because they like the company. Generally despised by cafe workers.” (Source: Urban Dictionary)

Well, we thought it was time to change the meaning of this term and use it to describe a network of working ladies exchanging information and experiences.

We are looking forward to meeting many many new ladies from different professions in our cities! Head over to Facebook and apply to join our local groups in Berlin and Mannheim.

Image source: https://www.flickr.com/photos/8623220@N02/2178452567 (Rights Info: No known restrictions on publication)

UPDATE May 19, 2017:
Wow, thank you all for so much positive feedback! We have now an “official” Facebook page you can follow: https://www.facebook.com/LadiesWhoLunchMeetups/
Also in Berlin we had already our Ladies who Lunch premiere!

And because we were asked about it by now several times about that: If you want to start a Ladies who lunch in your city, this small FAQ may help you to get started: LadieswhoLunch-FAQ YAY!

UIG Frühjahrstagung 2016: Softwarebasierte Barrieren im Designprozess einreissen (mit sketch app)

June 15th, 2016 Posted by News, Studio life & culture No Comment yet

Am vergangenen Mittwoch hatten wir auf der UIG Frühjahrstagung einen Vortrag über ein Tool gehalten, welches unseren Designprozess erheblich vereinfacht hat: Sketch App.

Wir fragen uns – wie sicherlich ganz viele Projektteams – ständig, wo genau wir ansetzen können – bzw. was in unserer Macht steht, den Designprozess zu vereinfachen, zu beschleunigen und die Kommunikation mit dem Projektteam zu optimieren.
Oftmals arbeiten wir als Konzept / Design Team remote mit unseren Kunden zusammen – sitzen also nicht immer mit dem gesamten Projektteam an einem Ort. Dies klappt eigentlich erstaunlich gut, bringt aber auch nochmals ganz eigene Herausforderungen mit sich – vor allem in der Übergabe von Designdokumenten. Genau um diese Herausforderungen ging es in dem Vortrag.
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The top 4 reasons why Batman (and you) should be using Podio

October 19th, 2015 Posted by Studio life & culture No Comment yet
When The Geekettez became a studio with addresses in various cities we decided we needed a central hub where we could add anything and everything. We needed a digital home base, where we could share everything we needed for our collaboration and stay up to date with projects.
I (Miss Moss) suggested to use Podio because I had been using it for quite some time in my roller derby league (because Podio offers awesome sponsorships!) and had been responsible for setting up Podio in a way that would help the league manage their various jobs. During this time I could learn a lot about what Podio had to offer and have been a glowing fan ever since.

What roller derby taught this freelancer other than hard knox

March 30th, 2015 Posted by Studio life & culture No Comment yet

Four years ago I was the person who barely made it to the gym or out for a run once a week because it seemed that I NEVER HAD THE TIME because I so much work to do. Four years later everything has changed! I initially started playing roller derby not only because the sport seemed like A LOT OF FUN but also because the team I was training with at the time had one three hour training session once a week. A team sport that only requires one three hour our session a week? Hell yeah! Sign me up! I had wanted to get back to a team sport for a while then but had shied away from taking up basketball again (the previous team sport I had played) because of the many hours you had to put in for training as well as the many weekends you spent at games, simply because:

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Anatomy of a design pitch

March 13th, 2015 Posted by News, Studio life & culture No Comment yet

A case study of our first pitch experience

In the midst of last summer’s dog days we were following our morning routines containing smalltalk, twitter coffee, dealing with waking up, more coffee, slowly getting into workmode, opening mail, when – bam! – _the_ email appeared in our inbox. Now, we were fully awake.

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The Geekettez 2014 retrospective

February 12th, 2015 Posted by News, Studio life & culture No Comment yet

The beginning of the new year is always a good reason to take a look at the past year, the ups and downs, our objectives and results and what we learned and accomplished. February is still considered the beginning of new year right? We think so and thought we’d take a few minutes to write up what happened for The Geekettez in 2014:

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Adapting creative writing methods in digital advertising

December 12th, 2014 Posted by Studio life & culture No Comment yet
We recently worked on a project in which we were asked to create landing pages for marketing messages that would generate active users for a web service. The target group was a very diverse group of consumers. Frankly speaking, a typical advertisement gig.While working on the project we felt we were doing something different than normally but we could not put our finger on what exactly this was. We just knew there was a new flavor in town, an additional ingredient in our work process. Then we stumbled upon an article the other day about what designers type a can learn from designers type b and it hit us! The new spice we had tasted was a work process from a different creative area. Without knowing it at the time we were applying creative writing methods to our project.
 

Can we overcome Adobetron?

November 20th, 2014 Posted by Studio life & culture No Comment yet
Raise your hand if you are using an Adobe product.
Raise your hand if you are satisfied with that product.
Hmmm, less hands up the second time around. We felt the same way.

Design means Strategy. Deal with it.

July 17th, 2014 Posted by Studio life & culture No Comment yet

Or: Why Designers have to think strategical.

The purpose of this blog post is simple: We want to write a little bit more about things that we have learned, our process and yes –  even about some mistakes we have made since we teamed up and founded our little design studio back in 2011 to share it with our fellow designers and our clients, because ‘design’ is often misunderstood and it often got this mysterious, ambiguous character – like ‘please make things look pretty’. (more…)

We love to write an speak about UX topics.

We have had many nation wide speaker appearances on many different topics. We have spoken at TEDx, UIG spring conference, Usability Congress, World Usability Day, webmondays and the up.front web design community in Berlin. We speak mostly about topics such as user experience and workflows. Have a date? Need speakers? Get in touch and let us know We might be interested in researching a topic