medatixx – Marketing micro site
Brain Appeal GmbH
Brain Appeal, Internet Agency, Mannheim: TYPO3 & Frontend Development and Implementation. www.brain-appeal.com
- Rough concept suggestion
- Visual design based on the suggested concept
1/5 Detail of the CV section with the ‘Dr. Doxx’ – the mascot of the software provider
ABOUT THE PROJECT
medatixx provides office management software for clinics, healthcare centers and doctors’ offices in Germany. Our client brain appeal asked us to design a microsite, which was based on a print marketing mailing the medatixx sales team had sent to potential and existing customers. The mailing was structured like a job application and resume and was sent to facilities, who were looking for staff.
The mailing – as most job resumes was very text and information heavy so we decided to spice it up with info graphics and turn it into a well structured web resume for better understanding and readability.
As the client had asked to apply the pattern of the print resume to the microsite and the deadline was lingering on the horizon there was no time to communicate our idea in an elaborate concept.
Instead we came up with first design ideas, which were directly approved by the client.
We then finalised the idea of the one-pager in a paper look and feel and equipped it with readable text elements, lists, typographically interesting headlines and an overall scannable content structure, including supporting graphics and icons.
2/5 The complete One Page design
3/5 Detail of the first section
4/5 Detail of the competence section
5/5 Detail of the reference/testimonial section
MOST CHALLENGING ASPECT
Translating a print mailing to the web medium within a very strict deadline, while also meeting our own demands to the project.
The translation from print to web was quite fun as it made us aware of how different reading habits are within the two mediums, especially when taking a document like “the resume”, which is expected to have a certain shape and form.