We contributed a case study for a UX publication, which you should put on your reading list.
Is technology universal? This is the key question of the book Universal UX Design by Alberto Ferreira. We contributed a case study on culture research we did for a company operating internationally.
The book provides a guide for a topic that has become more relevant in the past few years. Multicultural and localized UX is no longer a nice-to-have in your digital experience strategy – it is a must-have and vital to keep in mind when designing for international corporations.
If you are looking for new UX books to read this year – here is one for your list:
Universal UX Design by Alberto Ferreira
Publisher: Morgan Kaufmann
Release Date: November 2016
ISBN: 9780128025956
