Posts tagged " user experience "

Undercover user research

August 14th, 2018 Posted by Analysis & Research, User Experience No Comment yet

As we all know: UX – U = X . But, unfortunately, as we all also know: sadly it’s often difficult to get a buy in to conduct user research at the beginning of a project or even establishing an ongoing research culture. But, the good news is: There is still hope out there and here’s what you can do while you have to deal with research blockers.

UX Research: Don’t forget the stakeholders

June 7th, 2017 Posted by Analysis & Research, User Experience No Comment yet

When we are hired as a user experience design studio we are often asked to jump straight into production work like sketching and wireframing and to quickly hand over some solutions and deliverables.
We are not very comfortable with this approach and this is why:

Differences in formative and summative evaluations (and why they matter for UX designers)

May 12th, 2017 Posted by Analysis & Research, User Experience No Comment yet

A few weeks ago Steffi spoke at the Berlin Ladies that UX meetup “An evening about user research” about the different types of usability tests. Here is a brief summary of the talk

Are representative users important for usability testing?

March 24th, 2017 Posted by Analysis & Research, User Experience No Comment yet

YES, yes and yes – of course: Usability testing is a method in user research. You are evaluating a system or product you design by observing people who think aloud while they use that system/product and solve pre-defined tasks and so help us to spot problems with the system or product.

Recruiting the right participants is a critical, very important and often neglected task when planning usability tests. In best case scenarios, your test participants should also slightly differ within a specified user group. This doesn’t necessarily mean that this has to be totally expensive and is not feasible for smaller companies or organizations.

If you’re going to run usability tests with people who don’t represent your actual users, the problem is, that you might not see incidents or problems that your actual users will have – because of the differences between who you run your test with and the people who will actually be using your system: Think only of expertise – are your actual users technically more sophisticated or do they tend to be relatively new and inexperienced with technology? Or think of cultural backgrounds. All those criteria (plus of course more) will have influence on how people will use the system you’re designing.

Or as userfocus says: „Screen for behaviours, not demographics“

Of course you CAN test with people who doesn’t fit in your criteria and who aren’t representative for the usage of the system you want to test – but then you have to be absolutely aware of that fact, and write it in your report – plus: think about the fact that your findings might or might not apply to the actual people/population who will use your system. You might spot problems or discover ways of thinking and cognitive schemas and mental models that don’t match your actual users.

Even if recruiting the right people may sometimes be a challenging task, it’s absolutely worth the effort, because it gives you a lot more information about how well your system is going to be designed for people who will be actually using it.

Links:
Recruiting Better Research Participants
Writing the perfect participant screener
Recruiting Usability Test Participants

Image source: https://flic.kr/p/QHpkCL

We contributed a case study for a UX book and you should put it on your reading list.

January 14th, 2017 Posted by News, User Experience No Comment yet

Is technology universal? This is the key question of the book which has just been published and we’ve contributed a case study on culture research to.

The book provides a guide as multicultural UX is is no longer a nice-to-have in your digital experience strategy – it’s a must have and absolutely vital to think of it.

So if you’re looking for new UX books you should read this year – here you go. 🙂

Universal UX Design by Alberto Ferreira
Publisher: Morgan Kaufmann
Release Date: November 2016
ISBN: 9780128025956

View on amazon

View on elsevier store

Image credit: https://flic.kr/p/oWgQUc

The stereotype content model: A social psychology theory as a framework for brand perception and user experience work

October 11th, 2016 Posted by User Experience No Comment yet

Summary:

Social psychology theories like the stereotype content model may have a huge impact in your user experience work, as more and more interactions between companies and customers take place through a „digital window“ called a user interface. The perception and therefore the behaviour of digital interfaces had become more and more important to brand perception. This can serve as a basis for improving your customer loyalty as a growing body of research suggests that people have emotional relationships with brands that resemble relations between people.
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UX Research Methoden – In welchen Fällen sind User Interviews eigentlich angebracht?

November 10th, 2015 Posted by Analysis & Research, User Experience No Comment yet

Im Designprozess kannst du verschiedene Methoden bzw. einen Methodenmix nutzen, um das Produkt, die Webseite oder die App „besser“ im Sinne von „user centered“ zu gestalten – sprich: du bekommt wertvolle Einblicke in die Welt der Nutzer.
Im UX Design bedienen wir uns gerne aus dem Methodenrepertoire, welches sich in den Sozialwissenschaften bewährt hat. Daher dachte ich mir, das wir mal ein paar Einblicke in einige Methoden geben. 🙂
Los gehts im ersten Teil mit einer bekannten und beliebten Methode – dem qualitativen User Interview – und der grundlegenden Frage: Wann macht ein solches überhaupt Sinn?

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Design means Strategy. Deal with it.

July 17th, 2014 Posted by Studio life & culture No Comment yet

Or: Why Designers have to think strategical.

The purpose of this blog post is simple: We want to write a little bit more about things that we have learned, our process and yes –  even about some mistakes we have made since we teamed up and founded our little design studio back in 2011 to share it with our fellow designers and our clients, because ‘design’ is often misunderstood and it often got this mysterious, ambiguous character – like ‘please make things look pretty’. (more…)

UX reads in June

July 2nd, 2012 Posted by User Experience No Comment yet

Attractor theme is extremely customizable, fully responsive and HiDPI ready WordPress theme based on a well structured framework which allows you to achieve the best response time and look for all your visitors. It has a wide range of incredible features and includes $80 worth plugins, everything you need to take it to the next level and […]

We love to write an speak about UX topics.

We have had many nation wide speaker appearances on many different topics. We have spoken at TEDx, UIG spring conference, Usability Congress, World Usability Day, webmondays and the up.front web design community in Berlin. We speak mostly about topics such as user experience and workflows. Have a date? Need speakers? Get in touch and let us know We might be interested in researching a topic