Undercover user research
As we all know: UX – U = X . But, unfortunately, as…
Filed underdesign process
User research biases to be aware of: Demand characteristics
Demand characteristics are one of the so-called experimenter effects in behavioral research. They describe…
Differences in formative and summative evaluations (and why they matter for UX designers)
A few weeks ago Steffi spoke at the Berlin Ladies that UX meetup…
Are representative users important for usability testing?
YES, yes and yes – of course: Usability testing is a method in user…
Anatomy of a design pitch
A case study of our first pitch experience In the midst of last summer’s…
T.G.Q.C. – The Geekettez Quick Concept
Back in November we were invited to speak at World Usability Day in Mannheim,…